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ONLY Lane 4 Entertainment has officially released Stretch , a feature-length documentary about the controversial Lululemon founder Chip Wilson. It was developed and produced by Trish Neufeld ( Dance With Mom, Save Space Nugget ) and John Ritchie ( 65_RedRoses, The Love Crimes Of Gillan Guess ) and Graeme Lewis ( Day of the Dead , The Amazing Race Canada ). This film is currently in post-production.
Stretched is the first intimate look at Chip and Summer Wilson's grueling personal trials, heated corporate battles, and the social landscape that changed fashion, turning technical apparel brands into global icons and leading the multibillion-dollar sports industry.
"I'm thrilled to present Chip Wilson's raw, uninhibited vision of technical costume revolution," said director Trish Neufeld. "The story is about important turning points in fashion and society, about science and technical clothing design, and about the early days of retro culture."
The film chronicles the rise of yoga pants, the little black leggings that have taken off around the world, forever shaping culture and creating a moral storm around sexuality, eventually establishing jeans as the world's most popular pair of pants. How did these black pants change fashion? And who is Lululemon founder Chip Wilson?
The project includes intimate interviews as well as archival footage with key players in Lululemon's history, business tycoons and celebrities such as Tommy Hilfiger.
Dennis "Chip" Wilson is a Canadian billionaire, entrepreneur, philanthropist, founder and former CEO of Lululemon. Wilson
It was developed with support from the Extended Bell Fund and Creative BC. For sales information, visit stretchfilm.com.
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