© Courtesy of Variety
Due to strong audience growth for Telefonica Movistar+, Domingo Corral has been appointed Director of Drama and Entertainment for the company, Spain's largest pay TV/SVOD service.
The move, which in part reflects additional oversight from ITV Studios' Ruth Berry, is another nod to the former original drama director, who has helmed the hugely successful Movistar+ scripted project since its 2017 premiere.
Using Corral's innate flair for talent connections, passion for premium entertainment and desire to explore flexible market models, Movistar+ has created some of Spain's most recognizable and popular series, including two-time Cannes Film Festival winner The Perfect Life, Rodrigo Saragoyen. . OMAP" and Variety "Offworld" as one of the best international TV shows of 2022.
Alberto Rodríguez's film "Prison 1977" was recently released on Movistar+ and became the most viewed film among all national films from spring to pandemic 2020. Last week, "Son of the Left-Handed" was directed by a well-known screenwriter. Rafael Cobas (The Swamp, The Plague) won the best short film at the Cannes Film Festival.
The broader oversight, which now includes acquisitions and production, will allow Corral to leverage its talent not only in production but also in acquisition, fostering key relationships between the company and talent. A recent example of this was Rodrigo Saragoyen's Beasts, which was not produced by Movistar+, but was acquired and released in its first PPV window hosted on the service's network as a great brand-building proposition.
Enrique Rojas, the innovative former CEO of Kosmos Tennis and an executive with extensive experience in sports rights, partnerships and format development, has been appointed Sports Director of Movistar+, Spain's leading live streaming operator.
Purifacion Garcia, long-time CEO of Movistar+, has been appointed to the newly created position of Chief Marketing Officer with the mandate to develop an audience-relevant programming offering that differentiates Movistar+ by creating programming for the events in which it has already had great success. Movistar+ – yes, in its enthusiasm, for example in the show "La Resistencia", which today is the basis of Movistar+'s entertainment programs.
These appointments are part of the streamlining of Movistar+'s decision-making process, which will continue to be led by Chief Executive Officer Cristina Burzacco across five business areas.
They come as Movistar+ seeks to consolidate itself as a premium pay-entertainment service with an even greater sense of control, which Corral and Garcia have pursued in recent years by turning Telefonica into Europe's biggest telco with the most original major series. Production. and is already the largest content investor in Spain.
Rapid decision-making is also important in a post-pandemic world where organizations are not always aware of the type of emergency or opportunity they are facing.
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