What does it take to turn your business into a brand?
Well, it may involve identifying the target audience, researching competitors, establishing the purpose, creating a value proposition, defining brand personality, creating brand assets, etc.
While all these steps are undeniably significant, building a website for a business is indispensable in today’s hyper-competitive digital world. In addition to that, how effectively you do the SEO for a new website is pivotal to ranking higher in search result pages and attracting traffic.
The best SEO reseller services play a crucial role in nurturing the growth of new websites. They leverage their expertise to improve search engine rankings, enhance visibility, and drive organic traffic.
This, in turn, boosts brand awareness, credibility, and ultimately leads to increased conversions and sustainable online success for emerging websites.
So, the question arises, ‘What should be your ideal search engine optimization strategy for a new website?’
This blog elaborates on the strategies to make SEO for your website effective and result-driven.
Before that, it is essential to understand:
Why is SEO Crucial for a New Website?
While search engine optimization holds importance for every website’s growth, it is even more integral to a new site.
SEO for a new website helps increase the visibility of its web pages by allowing crawlers to find and index them. It further enables you to determine a few relevant niche and long-tail keywords with lower competition, leverage them to rank higher in the initial phase, and drive traffic.
Further, ranking higher for these keywords and appearing in search results contribute to increased organic traffic, broadening your reach to the target audience. Moreover, link-building efforts for a new website help establish authority and pave the way for higher search engine rankings, reducing customer acquisition costs and minimizing paid campaign costs.
Given the essence of SEO for a new website, the following section elucidates the effective practices to make it result-driven.
Best Strategies to Do SEO for a New Website
In the words of Matthew Cutts, the former Administrator of United States Digital Service:
“SEO is like a resume, you polish it so you have your best foot forward.”
It may be surprising to know but the SEO for a new website begins even before it is built.
Let’s take you through the following tips to help you understand how.
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Start with choosing the right domain name
While William Shakespeare’s quote “What’s in a name?” may fit in several real-life situations, it doesn’t while deciding on the domain name. Therefore, it is recommended to put your best foot forward while picking it for your site.
To begin with, the domain name should align with your business and give an idea of your product(s)/service(s). Another thing to ensure is that it should be short to prevent the chances of spelling or typing errors and make it easy for your audience to search.
As a domain name also influences a site’s ranking, consider including a primary keyword you want your site to rank for. This keyword should describe what you offer and what people search when looking for a similar product(s)/service(s).
Last but not least, it should be engaging and catchy. For instance, Instagram’s co-founder Kevin Systrom thought of merging ‘Instant’ and ‘Telegram’ to make Instagram, a platform initially meant for capturing and sharing memories instantly through images and messages.
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Make your website architecture user-friendly
A website architecture is the hierarchy of the pages and how they are connected on the site. A good site architecture enables search engine tools to discover and index all your site’s pages, passes authority across web pages via internal links, and helps visitors find the content they look for. Generally, most websites are built in a pyramid structure with the homepage at the bottom.
Beneath that page are your most important pages that should be easily navigable via a navigation bar. Following that are sub-categories, individual product pages or articles, and so on. To make your website structure clearer, you can also use breadcrumbs or text-based navigation paths consisting of links.
They help search engines determine categories, sub-categories, and crawl new URLs as well. Another good practice is keeping URLs short, clear, consistent, and related to the content on the page to help search engines understand your site’s hierarchy and structure.
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Decide between designing the site yourself or hiring a developer
Once your site structure is in place, you can understand how much work creating the website needs. Based on that, you can consider choosing between creating the website yourself or hiring a professional for it. In some cases, you can also go for a mix of two approaches.
For instance, you can hire an expert to build your site’s skeleton, sitemap, etc., while you can manage the content and populate pages with it using a suitable content management system (or CMS).
No matter what way you select to build your site, making sure you pick your CMS after thorough consideration is essential. You can look for an easy-to-use tool that offers complete access and autonomy to manage your content, provides more control over factors integral to SEO, and has plug-ins to amplify SEO efforts.
To name a few, you can choose from WordPress, HubSpot, Joomla, etc., based on what suits your requirements the best.
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Keep your content ready before the launch
When it comes to content, it is ideal to complete SEO-optimized landing pages, home page, “About Us”, “Disclaimer’ ‘, or other permanent pages where you won’t change content often before launch. Conducting thorough keyword research while keeping specific target keywords in mind prior to creating and launching this content is recommendable.
You can use a keyword research tool to find relevant keywords to create high-quality keyword-optimized content.
Moreover, you can find specific questions related to your primary and secondary keywords to facilitate the creation of content that answers these questions for your target audience. Besides, creating an exhaustive editorial calendar and tracking your content is vital.
For instance, you can prepare a week-by-week or month-by-month timeline of content topics and keep relevant keywords for them handy beforehand. Customizing the content to address the latest trends in your industry is another tactic to keep your content relevant and engaging.
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Focus on both on-site and off-site SEO for your website
While some people often mistake SEO for just creating keyword-rich content, it requires a judicious combination of on-site and off-site strategies. On-page SEO (a.k.a. ‘on-site SEO’) is the process of optimizing the content of a webpage for search engines. To achieve it, the first step is to create well-researched, original, and unique content that is engaging as well as informative.
Additionally, optimizing page titles, meta-descriptions, page content, images for analytics, etc., can contribute to enhanced on-page SEO. SEO for a new website must also involve creating outbound links to sites with higher domain authority, setting up a well-thought internal linking strategy, and incorporating social media sharing buttons.
Next comes off-page SEO, which refers to all the tactics you apply outside your website to improve rankings. Some good off-page SEO techniques include inviting backlinks from high-authority websites and individuals through guest posts, forums, etc. Marketing your content through social media platforms, Google Ads, etc., to drive traffic to your website can also be of help.
The best guest blogging services are a powerful tool for new websites looking to expand their online presence. By publishing content on established, relevant websites, they can tap into a broader audience, gain backlinks, and improve search engine rankings. This strategy fosters brand recognition, credibility, and drives valuable traffic, accelerating website growth.
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Keep your SEO strategies up-to-date and aligned with the latest industry trends
Algorithms for different search engines keep changing constantly, making it indispensable to take note of and implement them. Besides, SEO is a never-ending job that needs constant attention, meaning it doesn’t get finished once you launch your website and needs to be done regularly.
Therefore, consider conducting regular site audits. A website audit refers to the analysis of your site to discover issues and problems that may be negatively impacting your visibility, hampering market campaigns, and disengaging visitors.
It can include locating and fixing broken links, addressing canonicalization issues, conducting content audits for keywords and relevance, etc. Regular website audits enable you to determine improvements you can make to increase traffic, enhance engagement, and raise conversion rates.
You can also subscribe to newsletter emails from leading websites, listen to podcasts, and watch videos to learn the latest SEO practices and incorporate them to improve your site’s ranking.
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Keep Sharing and Promoting
Now that you’ve created and optimized your website, what’s next? Any website needs to be found by people for visibility and higher rankings. While on-page and off-page SEO strategies and paid marketing help, you can always tell others about your new website and encourage them to visit it.
You can start by sharing your site’s link with your family, friends, and acquaintances. You can then create an email list to send your newly published content (newsletters, blogs, etc.) to the visitors who register on your site.
Joining and participating in niche communities like Reddit, Discord, etc., to share your content while avoiding can also come in handy. If possible, you can incentivize your target audience for registering on your site and sharing it to attract more traffic and reduce the bounce and exit rates.
For example, you can offer a limited period free trial or a complete guide to an informative eBook for the first-time audience to strengthen your bonding with them. It, thus, helps raise your site’s reputation and increase the prospects of converting them into loyal customers.
Additional Tips to Enhance SEO for a New Website
- Use a responsive and mobile-friendly design.
- Keep an eye on your competitors’ strategies, content, feeds, etc., to check if you are keeping up with trends or need amendments.
- Avoid keyword stuffing.
- Leverage blog commenting, but avoid spamming.
- Consider opting for internet directories to submit your website.
- Delete pages that don’t bring negligible traffic to your website.
- Focus on improving the user experience (UX).
How Does SEO Help A New Car Dealer Website?
Car dealer SEO for a new website involves optimizing content and keywords to enhance its online visibility in search results. Targeting specific automotive-related keywords, optimizing meta tags, and creating high-quality, informative content helps attract potential customers.
Local SEO tactics further boost visibility, attracting nearby car buyers and driving traffic to the website, ultimately leading to increased sales for the dealership.
Master SEO for Your New Website and Stay Ahead of the Competition
The present-day digital landscape is already teeming with billions of websites that keep increasing exponentially every day. So, if you want the website for your new business to gain higher visibility and traffic, doing the SEO for your site right is the key!
A basic understanding of the beginner tips to enhance the SEO for your new site can help boost your online presence, raise brand awareness, and hence, sales. If you are also looking to conduct search engine optimization for your new website but are not sure where to start, we’ve got you covered! You can get in touch with us and get help framing the best SEO strategy for your new site to grow and succeed.
