The American business Sunrun Inc. focuses on providing customers with solar power and battery energy storage products for their homes. The business was founded in 2007 and is headquartered in San Francisco, California. For some years, Sunrun has held the title of largest solar installer in the US based on market share. If leasing is something you’re thinking about, few companies have done more.
We will examine the methods and approaches Sunrun uses for its online marketing in this article. We will also go over the price and financing options for solar energy systems, as well as the tools and incentives available to prospective clients in terms of education. We hope to learn the keys to Sunrun’s success and offer insightful analysis for solar companies looking to improve their marketing by looking at these facets of their approach.
This is your moment to seize control in these growing, uncertain times. Sunrun will help you create a specific solar system to suit the specific energy demands of your household. You can design your solar system and battery storage with Sunrun and have clean, honest backup power on your terms, giving you peace of mind. There’s a chance you can increase the value of the asset and be able to receive solar rewards.
Overview of Sunrun’s Online Lead Generation Strategy
In the US market, Sunrun has made a name for itself as one of the top solar powerhouses. We will examine their landing pages, website design, Google ads, and Facebook ads to obtain an extensive understanding of their online marketing strategy. We can acquire significant knowledge of their marketing techniques and discover how they have accomplished such remarkable outcomes by carefully examining their approaches.
1. Solar America
The top solar installers in each of the 35 states can find each other on Solar America. To help homeowners connect with trustworthy, vetted, top-tier, and professional solar companies in your state, we have completed all of the research and due diligence. We will put you in touch with the greatest people in your neighborhood because we have extensive knowledge of the distributor, manufacturer, and installation sectors of the market. At Solar America, our goal is to inform American homeowners about the financial advantages of solar energy while likewise putting them in touch with our trusted professional solar installers. To get more knowledge, visit solaramerica.com.
2. Facebook Ads
A major component of Sunrun’s lead generation methods is its Facebook ads. They successfully profit from the emotional impact of power outages and rising utility costs to target particular geographic areas. Sunrun produces advertisements that effectively connect with its target audience by showcasing pertinent imagery and focusing on the advantages of its solar solutions. They employ a methodical approach, educating prospective clients about their solar solutions and progressively involving them. With this strategy, Sunrun can consistently nurture leads and raise conversion rates.
3. Google Ads
Sunrun has an excellent Google Ads strategy. To drive targeted traffic and produce quality leads, they combine landing page efficiency with specific keywords associated with solar power. Sunrun increases the likelihood of conversion by making sure its landing pages match the search terms that prospective customers use. They have also looked into the possibility of focusing on keywords associated with generators, which could draw clients who are thinking about other power options. Sunrun can convey the advantages of its solar solutions to a broad spectrum of prospective clients by using this all-inclusive approach to Google AdWords.
4. Solar Costs and Financing Options
Knowing the value of affordability, Sunrun provides a range of financing options to enable solar installations to be possible for a larger number of people. Sunrun shows its dedication to delivering economical and energy-efficient solutions by outlining its pricing models and focusing on the possibility of long-term savings. The focus on the monetary benefits of solar energy attracts clients who wish to lower their utility costs while also having a beneficial environmental effect.
5. Solar Education and Incentives
Sunrun understands how important it is to inform new customers about the advantages of solar power. They offer useful information about solar power, battery storage, and generator alternatives through their blog and the solar education section of their website. Sunrun positions its brand as a leader in the solar industry and builds trust with potential customers by projecting control as a reliable information source. They also use state reductions and incentives to promote the use of solar energy solutions.
Conclusion
Sunrun is now surely a dominant force in the solar industry thanks to its online lead generation tactics. Sunrun boosts its chances of reaching and converting its target audience by using Facebook and Google ads, creating a visually appealing website, creating landing pages that are specifically targeted, and doing ongoing testing.
They provide clients who are interested in making the switch to solar power a complete solution by promoting incentives, affordability, and education. Solar companies can improve their online marketing efforts and gain valuable insights from Sunrun’s success by copying these tactics and tailoring them to their market.
