Xiaomi makes everything, from phones and vacuum cleaners to massage guns and even electric cars. Now, according to a report from Chinese media 36kr, Xiaomi may be developing a device that goes toe-to-toe with Ray-Ban Meta smartglasses.
The report maintains Xiaomi is planning to launch a new generation of AI-assisted smartglasses, which will be built in collaboration with Goertek, the China-based ODM behind a bevy of XR parts, reference designs, and finished white-label hardware.
The rumored Xiaomi smartglasses are said to “fully benchmark” against Ray-Ban Meta, which includes AI functions, integrated speakers, and camera modules. Notably, Ray-Ban Meta smartglasses aren’t officially available in China.
Citing insider sources, the report maintains the device is slated to arrive in Q2 2025, with 36kr noting it may launch in time for the Mi Fan Festival, which is typically held in April to mark Xiaomi’s founding anniversary.
The report further maintains, Xiaomi co-founder Lei Jun expects to ship more than 300,000 units.
Xiaomi has dabbled in XR hardware in the past, although it really hasn’t entered full force. The Chinese tech giant hyped a widely reported AR glasses prototype at Mobile World Congress (MWC) in 2023. A year prior, the company launched a pair of smartglasses, called Mijia Glasses Camera. Much like the now defunct Google Glass, the device featured a single heads-up display.
All of that is changing though, it seems. Next year is shaping up to be a big year for smartglasses in China, as the country’s largest brands may be hoping to replicate Meta’s success with Ray-Ban Meta Smart Glasses.
Baidu announced at its Baidu World Conference on November 12th its own co-product with Xiaodu, the Xiaodu AI glasses, which is launching in China in the first half of 2025.
The 36kr report also notes that Chinese heavy-hitters OPPO, vivo, Huawei, Tencent, and ByteDance are also currently evaluating their own smartglasses projects.
