Proton has finally revealed the launch date for its first production EV, the Proton e.MAS 7. The national automaker has previously said that the company is indeed planning to launch the new EV in December but didn’t reveal the actual launch date until today.
According to the teaser that was published on Proton e.MAS official Facebook page earlier today, the e.MAS 7 will be fully revealed in 7 days. This means that the launch should take place on Monday, 16 December.
Final call for Proton e.MAS 7 early birds offer
At that time, this also means we finally know the expiration date of the e.MAS 7 early bird offer. It was originally announced on 26 October when Proton officially opened the order books for the EV and announced e.MAS 7’s estimated price tag which is RM120,000.
One of the benefits that early bird customers will receive by booking the new EV before its launch date is what Proton called the Pioneer Privilege Deal which is essentially a RM500 rebate. They will also be provided a Pioneer Gift Pack worth RM1,000 although this pack’s content is still unknown.
You can book the e.MAS 7 with a booking fee of RM500 at any of Proton e.MAS dealerships nationwide. Alternatively, you can do so directly through Proton e.MAS App which is available for Android, AppGallery, and iOS.
On a related note, Pro-Net and EV Connection have announced their intention to install EV chargers for free at 100 condominiums nationwide. This is being done through the new profit-sharing, zero-capex Pro-Net x EVC Condominium EV Charging Infrastructure Programme and e.MAS 7 owners will be able to utilise these chargers at a discounted rate.
Proton e.MAS 7 quick specs
Co-developed with Geely, the new Proton e.MAS 7 can be obtained in two variants: the base-spec Prime and the high-spec Premium. Regardless of the e.MAS 7 variant that you choose, the EV comes standard with a 160kW (~215hp) electric motor with 320Nm of torque.
Powered by an Aegis Short Blade LFP battery, Proton claimed that the e.MAS 7 can go from 0-100km/h in 6.9 seconds alongside a top speed of 175km/h. All e.MAS 7 has also been equipped with an 11kW AC onboard charger. It also has a 3.3kW Vehicle-to-Load (V2L) and 6kW Vehicle-to-Vehicle (V2V) capabilities.
When it comes to the interior section, the e.MAS 7 features leatherette seats alongside a powered driver’s seat and a two-spoke steering wheel with antibacterial properties. The new EV also has a 10.2-inch digital instrument cluster and a 15.4-inch 2.5K infotainment touchscreen that is running on a 7nm automotive-grade system-on-chip and Flyme Auto operating system.
6 airbags come as standard on the e.MAS 7 together with an auto headlight, Active High Beam Control, rain sensor for the front wiper, and a 360-degree camera. A first for a Proton model, both e.MAS 7 variants have a fully-loaded Advanced Driver Assistance Systems (ADAS) suite as standard too.
The ADAS suite includes features such as Intelligent Cruise Control (ICC), Adaptive Cruise Control (ACC), Automatic Emergency Braking (AEB), Dynamic Brake Support (DBS), Lane Departure Prevention (LDP), Emergency Lane Keeping Assist (ELKA), Lane Change Assist (LCA), Rear Cross Traffic Braking (RCTB), and Traffic Sign Identification (TSI).
Proton e.MAS 7 Prime vs Premium: what are the differences?
As noted earlier, the e.MAS 7 can be obtained in two variants. The differences between them revolve around battery capacity, range, DC charging speed, wheel & tyre size, and sound system.
For starters, the high-spec e.MAS 7 Premium is equipped with a 60.22kWh battery which allows it to deliver up to 410km of WLTP-rated range. On the other hand, the base-spec e.MAS 7 Prime features a 49.52kWh battery that resulted in a slightly lower range of 345km.
While both variants have the same 11kW 3-phase AC onboard charger, the DC charging speed for the e.MAS 7 Premium peaks out at 100kW. As a comparison, the maximum DC charging speed for the e.MAS 7 Prime is 80kW but that being said, the DC charging time from 30% to 80% for both variants is still similar at 20 minutes.
As for wheel size, the e.MAS 7 Premium has 19-inch wheels together with Goodyear EfficientGrip Performance SUV 235/50 tyres. Meanwhile, Proton has fitted 18-inch wheels and Giti GitiControl P10 (Pro) 225/55 tyres on the e.MAS 7 Prime.
Naturally, the high-spec e.MAS 7 Premium was given an enhanced in-car audio experience through a Wanos 16-speaker audio system powered by Flyme Sound. The low-spec e.MAS 7 Prime comes with a 6-speaker audio system instead.
The e.MAS 7 Premium has also been provided with several features that are exclusive to the variant including a panoramic sunroof with motorized sunshade, power tailgate, active grille shutter, auto-dimming rearview mirror, powered seat for the front passenger, memory function for driver’s seats, and ventilated front seats. The variant also comes with 256-colour ambient light, a head-up display (HUD), and a front parking sensor.
