The Proton e.MAS Cheras showroom has officially opened its doors on Sunday and it is a brand new location for consumers to check out the Proton e.MAS 7. The grand launch was graced by former Minister of International Trade and Industry, Dato’ Sri Mustapa Mohamed and Proton Deputy CEO, Roslan Abdullah.
The new Proton dealership located at Taman Sri Bahtera in Cheras is Able Mobility Sdn Bhd’s fourth Proton showroom and it is their first EV dedicated showroom under the Proton e.MAS brand.
Besides being a centre for customers to experience and purchase the Proton e.MAS 7, the location also has a service centre and a DC charger with two CCS2 nozzles.
The Proton e.MAS 7 is currently the most popular EV among Malaysian consumers. According to the latest vehicle registration data from the Road Transport Department, the e.MAS 7 is ranked #1 for EV registrations in January 2025 with a total of 421 units registered.
In less than two weeks after its official launch, bookings for the Proton e.MAS 7 has exceeded 2,500 and Pro-Net has extended the special launch price offer with RM4,000 rebate to cover an additional 3,000 buyers.
Customers who are interested in the fully electric SUV can still enjoy the special promo price of RM105,800 for the Prime model and RM119,800 for the Premium model. Take note that the listed pricing are on-the-road without insurance.
In addition, early bird Proton e.MAS 7 buyers will also enjoy the welcome package which includes a complimentary 7kW Home Charger worth RM1,500 and complimentary vehicle-to-load (V2L) adapter worth RM500. The Proton e.MAS 7 also comes with 5-year unlimited in-car internet data, 6-year unlimited mileage vehicle warranty and 8-year / 160,000 km warranty for the high voltage battery, driving motor and driving motor controllers.
Able Mobility is a company under AAPICO, a major automotive group that’s public listed in Thailand. Under the leadership of Mr. Yeap Swee Chuan, AAPICO has established itself as one of Thailand’s largest OEM Auto Parts Manufacturer. It has several factories in Thailand as well as in other markets including Malaysia, China and Portugal. AAPICO has strong ties with Proton as it entered a joint venture with an investment of RM140 million to produce auto parts with the national carmaker.
