Tony Blair had a Mondeo man, David Cameron was looking to win a Worcester woman, and Boris Johnson successfully chased down a pair of Warrington men in 2019.
Now, with the general election looming, possibly next year, Keir Starmer has been told the woman from Stevenage could be key to his success or failure.
who is she A woman in her 40s with two children works full-time and lives in the suburbs, according to the Labor Together think tank.
Their researchers say there are enough Stevenage women among Labour's top 100 seats to ensure victory if they play their cards right.
This typical voter, who supported the Tories at the last election but was concerned about the cost of living and the state of public services, is now twice as likely to switch to Labour, the report says.
"They say she is young, financially unstable and disillusioned with politics over the years. She is balanced, not dogmatic in her views and cares about her family and her city.
These electoral categories are not an exact science, but they give an idea of what the winning formula for political parties looks like.
In Starmer's case, this could lead to a tougher statement on crime, borders and defence, while trying to create a clear impression that public services will improve and economic problems will be solved.
His statement today about anti-social behavior and the freezing of councils in local elections is a good example.
These categories only reach — and some experts say it's a myth — because when a party is poised to win, all demographics gravitate to them to some extent.
Focusing policies on specific groups without considering the wider impact can be dangerous. But Mondeo Man succeeded because he paid more attention to how the Labor Party had changed.
Tony Blair In 1996 he told the Labor Party conference how four years earlier, during the 1992 general election, a man had cleaned his car in a Midlands town and voted Labour.
"But he bought the house, he started the business, he was doing well, so I became conservative," Blair said.
"At that point the reason for our failure… became clear to me."
If a Stevenage woman switches to Labour, perhaps her problems mirror – more or less – most of the country's problems and the party can now be trusted to solve them.
