Highly active and educated users make SmartNews a unique and profitable opportunity for advertisers.
SAN FRANCISCO , Oct. 18, 2022 /PRNewswire/ — SmartNews Inc., a global leader in news reengineering and news discovery, today announced the launch of its targeted advertising business in the United States. The announcement comes after SmartNews announced its "double unicorn" status with a $230 million Series F investment to further invest in the US. The US advertising business will be led by Kevin O'Kane , director of advertising at SmartNews and a longtime director of advertising at Google.
With more than 50 million downloads to date and more than one billion article views per month on its platform, SmartNews has now opened the door for US advertisers to take advantage of its momentum and lucrative user base. Key demographics of SmartNews users include:
- High Engagement: SmartNews leads the news app industry in user engagement, with users spending an average of 19 minutes per day in the app.*
- High Education and High Earning Potential: Compared to the average US citizen, the average SmartNews user has a high level of education and a high annual household income. +
Additional assets of the advertising platform include:
- User and Brand Trust: SmartNews is considered the most neutral app on the market due to its engagement commitment. In addition to more than 3,000 trusted sources providing balanced information, SmartNews' rigorous third-party verification ensures the safety of brands featured on the platform.
- Local and National News: SmartNews supports local and national journalism by giving users access to all the information they need to make informed and informed decisions.
“After the no. The launch of our advertising business, #1 in Japan for decades, in the US marks the next natural step in our evolution as a global company," said Ken Suzuki , CEO of SmartNews. "We are excited to enable US advertisers to use our platform to reach the most active users of any news app on the market today."
"I am very excited to take on this new challenge to lead the US advertising business at SmartNews," said Kevin O'Kane , SmartNews' advertising business manager. “After more than a decade at Google, I was drawn to SmartNews because of its uniqueness and value proposition unmatched by anyone else in the market. We are happy to collaborate with brands that want to be in the spotlight with our engaged audience, allowing us to take full advantage of our platform and get the maximum return on their investment."
For more information on SmartNews advertising opportunities, please visit https://us-advertising.smartnews.com .
* Source: ComScore data, January 2022
+ Source: Educational Attainment: US Census Bureau + ComScore Plan Metrics June 2022
About smart news
Founded in 2012, SmartNews is one of the world's leading news and search companies dedicated to bringing quality information to the people who need it. SmartNews delivers critical information to millions of users through unique machine learning technology and relationships with more than 3,000 publishing partners worldwide.
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SourceSmartNews, Inc.
